Report: More Fans Tuning in to Women's Sports
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4 Articles
Women’s sports viewership crosses 28 billion minutes in US in 2026, study says
The study stated that 122.5 million Americans now identify as active participants in the women’s sports ecosystem, directly impacting the viewership, advertisement spends, and sponsorship valuations.
Women’s sports see 120% rise in ad spend since 2022 as viewership grows YoY: Report
Women’s sports attracted 28.6 billion minutes of viewing in the U.S. during the first six months of 2026, up 18% from the same period in 2025, according to new Nielsen research. Advertising spend on women’s sports has also increased 120% since 2022. The findings are part of Nielsen’s report, 'More Fans, More Often: The Commercial & Cultural Evolution of Women & Sports', which examines audience, media and commercial trends around women’s sports. …
What you need to know 122.5 million people follow women's sport in the United States during 2026.The female sports audience grew 18% in the first half of 2026, according to Nielsen.WNBA, NWSL and LPGA increased their sponsorships as investment in women's sport grows.Women's sport lives a period of growth in the United States, marked by the increase in audiences, the increase in commercial investments and the greater interest of brands.
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