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Wolfgang Egger: the Man Behind Byd's Dragon Design
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For roughly ten years, Wolfgang Egger, formerly chief designer at Lamborghini, Audi, and Alfa Romeo, has shaped the face of BYD and, consequently, the new face of Chinese automotive culture. During the BYD E-Journey in Zhengzhou, China, we had the opportunity to ask Egger our questions. Our conversation explored the tension between "China Speed" and meticulously crafted design, the cultural differences between China and Europe, and the developme…
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