WLTC Gets Smooth As Third R&B In Columbus GA

WLTC Gets Smooth As Third R&B In Columbus GA

PMB Broadcasting flipped AC “103.7 Lite-FM” WLTC Cusseta/Columbus GA to Adult R&B “103.7 Smooth-FM” earlier this month. The move makes WLTC the third R&B station in the market creating a flanker to sister Hip Hop “98.3 The Beat” WBFA and Classic Hip Hop “Hip Hop 106.5” W293BV/WKCN-HD3. WLTC’s AC format had fallen to a 1.0 share in the Spring 2025 Nielsen Audio ratings placing it behind iHeartMedia’s “Sunny 100.1” WGSY’s 4.1 share. The new format…