US EditionWith its first non-food store, Lidl is taking on Action and TEDi - RetailDetail EU
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.6 Articles
6 Articles
Lidl has taken a new direction in Germany, opening its first store exclusively selling non-food products. Under the Lidl Home & Living brand, the discount chain aims to compete with established stores such as Action, TEDi and Woolworth, which have successfully established themselves in the German non-food market in recent years.
Lidl takes a radical step: With its first non-food branch, the discounter tells competitors such as Action and Woolworth the fight – and banishes food completely from the shelves. What customers expect.
Lidl has opened its first pure non-food branch. The new format will be tested in Lottstetten and will also target customers from Switzerland.
Lottstetten - Grillwürste adé – Lidl ventures a radical experiment and opens a branch that offers everything except food. What is behind the new concept?
Foodless: Discounter Lidl opens the first market without food in Lottstetten in Baden-Württemberg, near the Swiss border. In the "Home & Living" branch there are plenty of articles from the non-food brands Parkside (Heimwerker), Crivit (Sport), Esmara (Fashion), Silvercrest (Electronics), Livarno (Household & Living) and Lupilu (Children). Fruit and vegetables, grill sausage, frozen food, milk and cheese are in vain – so, except for the whole ch…
With its first non-food store, Lidl is taking on Action and TEDi - RetailDetail EU
For the first time, Lidl has opened a store with a 100% non-food offering. Under the name “Home & Living,” the retailer is showcasing six private labels in a store area of about 500m². Large marketing investments Lidl’s first non-food supermarket is located in Lottstetten, Germany, near the border with Switzerland, opposite a traditional Lidl discount supermarket. The branch features a wide selection of household appliances, textiles, tools, hom…
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
