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Rosalía Models & Launches New Era for This Iconic Underwear Brand: See Photos & Video

Rosalía headlines Calvin Klein's fall 2025 underwear campaign featuring innovative comfort designs and surreal visuals including an albino python, photographed by Carlijn Jacobs.

  • Grammy-Winning Spanish artist Rosalía is the new face of Calvin Klein’s Fall 2025 underwear campaign, which debuted on September 9, 2025.
  • Rosalía's debut with Calvin Klein follows her past work with Acne Studios, Dior, and Skims, while she also previews new music and an HBO acting role.
  • The campaign, shot by photographer Carlijn Jacobs, features Rosalía posing with a massive albino Burmese python and wearing new Icon Cotton Modal, Heritage Cotton, and Perfectly Fit styles.
  • Rosalía described participating in the campaign as an honor and a meaningful milestone, noting that she has long been a devoted wearer of Calvin Klein underwear.
  • This campaign marks a milestone for Rosalía and Calvin Klein, signaling a new era of modern underwear innovation and highlighting her rise in both fashion and entertainment.
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12 Articles

Lean Right

Rosalia poses in underwear for Calvin Klein, the toned figure of Pilar Rubio... Wednesday of the celebrities, in images

·Madrid, Spain
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Center

Rosalia is 'power' and authenticity. At 32 years of age, she is one of the most important singer-songwriters in the country who is not only a Grammy winner, but also boasts that she has broken down national borders and become a whole star worldwide. Her charisma, her art, her personality and her style have conquered fashion firms with which she has already collaborated, as is the case of Dior and New Balance. But her professional resume of brand…

·Madrid, Spain
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Lean Left

Rosalia is the new image of Calvin Klein’s underwear campaign. In it, the singer features some classic pieces from the firm’s underwear collection: cotton bras and panties with the mythical white elastic, which have positioned them as an iconic reference for lingerie. Continue reading

·Spain
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Billboard broke the news in United States on Tuesday, September 9, 2025.
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