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Wistia's 2025 State of Video Report Shows Use of AI in Video Production More than Doubled Over Last Year

Summary by MarTech Series

Brands are leveraging AI to elevate video creation, boost engagement and improve overall accessibility Wistia, a leading video marketing platform for businesses, released its 2025 State of Video Report. The annual report, based on insights from over 14 million videos, 100,000 businesses and a customer survey of 1,300 professionals, highlights key trends shaping how videos are created, optimized and shared by marketers. This year’s findings revea…

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Mobile Marketing Reads

AI’s expanding role in brand video production: New report sheds light on emerging trends - Mobile Marketing Reads

More than 40% of businesses now produce at least one video per week, with mid-sized companies doubling their video output since 2023.

7 days ago

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CMS Critic

Lights, Camera, AI Action: Key Takeaways from Wistia’s 2025 ‘State of Video’ Report

“Video isn’t the future. It’s today.” No, this line didn’t emerge on a slip of paper from a fortune cookie. It’s the opening salvo in Wistia’s 2025 State of Video Report, which just hit the airwaves this morning. Oracles and crystal balls aside, the observation can’t be overstated. Video has never been more relevant or relied on by marketers and br...

8 days ago

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