Winter High Demand for Wines and Boosts Sales in Bars

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The drop in temperatures in winter raises the demand for wines, whether red, white or pink. The movement is repeated every year and turns the coldest months into one of the most relevant periods for the marketing of the drink in the country. "Historically, winter is the most important period for the consumption of quiet wines. With the drop in temperatures, especially the red ones become more sought after by consumers," says Diego Bertolini, par…