Wine Industry Challenges, Visitor Trends Focus of EconAlliance Event

Wine Industry Challenges, Visitor Trends Focus of EconAlliance Event

Falling national wine sales and rising production costs are creating new challenges for Santa Barbara County vintners, AJ Fairbanks said at an EconAlliance luncheon Tuesday. Fairbanks, estate director for Crown Point Vineyards and a member of the Santa Barbara Vintners board, was one of several speakers at the event held at the Santa Ynez Valley Marriott in Buellton. Other North County tourism leaders also presented updates, with identity emergi…