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Wine in a Can
Producers are turning to cans as wine sales slow and consumers cite bottle-opening hassles, with one company saying canned wine equals bottle sales in value.
- Canned wine, previously a rapidly growing category, is experiencing a notable sales slowdown as industry experts attribute the decline to several drawbacks and shifting consumer interest.
- One issue involves the difficulty some consumers face when opening a wine bottle, while inconsistent quality remains a primary drawback hindering widespread adoption among wine enthusiasts.
- California-Based Maker addresses these concerns by partnering with high-quality producers such as Handley Cellars, combining wine expertise with engineering precision to maintain consistent standards for every canned product.
- Analytical firm Grandview Research recently valued the entire canned wine category at approximately $125 million, comparing the sector's potential scale to established beverage brands like Coca-Cola.
- Producers are now targeting specific formats such as sweet wines or spritzers to capture consumer interest; these niche products currently represent about 15% of the canned wine market as the industry evolves.
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16 Articles
16 Articles
Tulsa World+15 Reposted by 15 other sources
Wine in a Can
The current slowdown in this country's sale of wine has been attributed to several drawbacks. One is the difficulty some people have opening a wine bottle.
·Tulsa, United States
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Total News Sources16
Leaning Left3Leaning Right1Center12Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 19%
C 75%
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