Making its Broadway debut in NYC in 2003, Wicked became a smash hit and is now the tenth longest running production in Broadway history, soaring past $1 billion in earnings in 2016. Now, more than 2 decades later, Director Jon M. Chu has released the musical that has made its leap to the big screen, starring Ariana Grande as Glinda and Cynthia Erivo as Elphaba. Importantly, making the movie a two parter… Marketing Magic The marketing genius behin
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