In 2026, Toyota replaced Koji Sato with Kenta Kon, a discreet financial manager, at the head of the world's number one. Behind this choice, a silent battle broke out between product passion, electrification and obsession with margins.
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.
In 2026, Toyota replaced Koji Sato with Kenta Kon, a discreet financial manager, at the head of the world's number one. Behind this choice, a silent battle broke out between product passion, electrification and obsession with margins.