Why Time’s Taylor Swift Feature Was Marked Brand Unsafe

Adweek

Center

High Factuality

Private Equity: Shamrock Holdings

Why Time’s Taylor Swift Feature Was Marked Brand Unsafe

What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand safety technology errantly flagging broad swaths of Time's reporting as unsuitable for...