Published 4 months ago

Why Testing Google's Cookie-Alternative Privacy Sandbox Is Still Minimal

Summary by Ground News

Google Chrome's Privacy Sandbox is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers point to vague aggregate reporting features, fewer video solutions and a relatively complicated set of proposals. Despite problems with cross-domain tracking in Related Web Sets, the technologies underpinning the proposals are still a work in progress.

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Adweek

Why Testing Google's Cookie-Alternative Privacy Sandbox Is Still Minimal

Chief among the concerns at the Interactive Advertising Bureau's Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome's Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate...

4 months ago

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