Why Smart People Fall for False Information and What to Do About It

Why smart people fall for false information and what to do about it

America has a misinformation problem. It's in our news feeds, on our social media timelines, and at our kitchen tables. It's driving wedges between friends and family—and sharp political divides.

Why Smart People Fall for False Information and What to do About It

UCSF’s Joseph Pierre, MD, unveils why even bright minds embrace false information. His new book, "False," dissects cognitive biases and our digital world’s role, offering a powerful three-step approach to navigate the post-truth era and rediscover common ground.