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Why shoppers around the world abandon carts and what they expect from international checkout in 2026
Nearly 70% of global online shopping carts are abandoned due to checkout friction such as hidden fees and limited payment options, Baymard Institute research shows.
- Heading into 2026, international shoppers are abandoning carts at high rates, with roughly 70% of online shopping carts left incomplete, making checkout a persistent global problem.
- Unexpected extra charges at checkout often derail purchases, as shipping fees, taxes and duties, local payment methods and currency presentation raise risk, while unclear returns increase hesitation for cross-border shoppers.
- Payment providers report measurable conversion and revenue gains from local methods, with Stripe showing Alipay boosted conversions up to 91% and businesses adding methods saw 7.4% conversion and 12% revenue lifts in 2024.
- The cost of confusing checkout experiences is rising as brands and sellers risk losing international demand, while adapting can give advantage in global marketplaces and social commerce channels.
- International Checkout Standards for 2026 emphasize localized payment options and pricing presentation, require landed costs to be visible early, and promote delivered‑duty‑paid shipping with in‑country fulfillment.
Insights by Ground AI
16 Articles
16 Articles
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Coverage Details
Total News Sources16
Leaning Left0Leaning Right1Center12Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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