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Why packaging should be the brand's most important physical touchpoint
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Why packaging should be the brand's most important physical touchpoint
First impressions matter, and packaging is often the first physical touchpoint customers have with an e-commerce brand. Many emerging and bootstrapped e-commerce businesses consider high-quality and custom packaging as a nice-to-have; instead, they should view the moment of unboxing as a replacement for the traditional in-store experience. “A well-designed unboxing experience communicates care, quality and attention to detail,” Anthony Marion, …
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