Why packaging should be the brand's most important physical touchpoint

Why packaging should be the brand's most important physical touchpoint

First impressions matter, and packaging is often the first physical touchpoint customers have with an e-commerce brand.  Many emerging and bootstrapped e-commerce businesses consider high-quality and custom packaging as a nice-to-have; instead, they should view the moment of unboxing as a replacement for the traditional in-store experience. “A well-designed unboxing experience communicates care, quality and attention to detail,” Anthony Marion, …