Why own anything any more? The rise and rise of rental culture

Why own anything any more? The rise and rise of rental culture

From luggage to toys, cameras to watches, baby gear to hiking gear, you name it, you can probably rent it. For many, ownership isn’t as appealing – or attainable – as it once was. What’s behind the growing trend? Luxury used to be tied to permanence. You bought the designer bag, financed the car, signed the mortgage. Wealth sat in your driveway and hung in your wardrobe. But somewhere along the line, these luxuries started to feel out of reach. …