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Why Osram Is More than a Lamp Brand
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The light brand Osram was recently less visible to private consumers. Now it is being expanded in a growth field: luminaires and smart homesWhen Osram split off its segment for lamps for end users in 2016, the sale was considered a relief. The margins were weak, the business was shrinking. The new owners around the Chinese lighting company MLS made the company name Ledvance a consumer brand. Osram became somewhat in the background over time, but…
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