Netflix Sees Bigger India Opportunity Beyond Premium OTT: Ted Sarandos

Netflix sees bigger India opportunity beyond premium OTT: Ted Sarandos

New Delhi: Netflix is widening its India playbook beyond premium originals, betting on mass entertainment, popular stars, creator-led properties with established audiences, cinema that can travel globally and new production technologies as it seeks deeper penetration in one of the world’s largest entertainment markets. Netflix Co-CEO Ted Sarandos, during a series of conversations in New Delhi last week, described India as one of the world’s grea…

Why Netflix Picked Up India's Got Latent Despite YouTube Release

Noida: Samay Raina’s India’s Got Latent is currently streaming on two platforms at once—YouTube, where viewers can watch it free with advertisements, and Netflix, where it is available as part of a paid subscription. The unusual distribution model raises an obvious question: why would Netflix acquire a show that audiences can already watch for free? Netflix Co-CEO Ted […]