Published 1 month ago

Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

Summary by Ground News

Zomato announced plans to introduce a curation of restaurants that serve only vegetarian food. The company has received a huge backlash on social media. Almost four in 10 Indian adults say they are vegetarian, according to the Pew Research Center. Zomato's move was also slammed as risky for both meat eaters and delivery staff.

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Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

A popular food delivery app in India has sparked controversy, and an abrupt retreat, after launching an initiative to attract vegetarian customers.

1 month ago·Atlanta, United States

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Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

By Diksha Madhok, CNN New Delhi (CNN) — A popular food delivery app in India has sparked controversy, and an abrupt retreat, after launching an initiative to attract vegetarian customers. Earlier this week, Zomato announced plans to introduce a curation of restaurants that serve only “pure vegetarian food.” This list “will exclude all restaurants which serve any non-veg food item,” the company’s founder and CEO Deepinder Goyal said on X on Tuesd…

1 month ago·Idaho Falls, United States

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Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

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Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

Why marketing to ‘pure vegetarians’ landed this Indian delivery giant in a pickle

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