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Why Is It so Difficult Not to Spend Too Much on Christmas? Neuroscientist Explains How to Strengthen His Willpower
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Often, we leave behind the guard and the darkness of December when it comes to spending. The crisis of life can pass undetected in the middle of Christmas's brightness and glamour. We only want a moment to have fun, to forget melancholy. It is natural that we behave this way. Our brains are programmed for this. The neuromarketing field, which understands how our brains react to products, can help us resist the temptation to spend too much. The r…
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