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Why Immersive Brands Need More Than Spectacle
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Why Immersive Brands Need More Than Spectacle
To mark the release of Spider-Man: Brand New Day, Little Caesars and Sony Pictures built a full-scale replica of Peter Parker’s apartment in a Brooklyn warehouse: Spider webs on the walls, an unmade bed, stacks of books and Little Caesars pizza boxes strewn around. No branding pushed to the front, just the brand quietly embedded
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