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Why Hollister made a music video instead of a traditional ad campaign

Summary by retaildive.com
The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

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Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

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retaildive.com broke the news on Wednesday, April 1, 2026.
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