Why Events Are Still so Important to Strengthen a Brand

Globo

Lean Right

Factuality

Ownership

Activation of PGF Telecom in São João de Caruaru / Lorena Valentin In an increasingly digital market, it may seem contradictory to say that physical presence in events remains decisive for the strengthening of a brand. But it is the opposite: face-to-face events, fairs, festivals and activations have become essential points of contact between companies and consumers, because they offer something that a screen does not reproduce — a real experien…