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Why Drivers Prefer Scenic Routes over Motorways
A poll of 2,000 drivers found 52% value scenery on long trips, and many will add 41 minutes for a better view.
A poll of 2,000 drivers found 52% prioritize beautiful scenery when planning substantial drives, with the average motorist willing to add 41 minutes to their journey for a better view.
Nearly 49% of motorists rely too heavily on sat navs, missing scenic opportunities, prompting Tempcover, a temporary car insurance provider, to launch an online tool for finding alternative routes and swap spot locations.
Countryside and coastal routes rank highest for enjoyment at 68% and 63% respectively, while 34% of drivers believe the Scottish Highlands rival the Norwegian Fjords, and 24% compare Cornwall to the Amalfi Coast.
Kaiser Chiefs frontman Ricky Wilson said scenic detours turn "a boring drive into part of the holiday," noting that with four-year-old twins, pit stops are non-negotiable for his family.
Adam Craddock, temporary car insurance expert for Tempcover, said temporary cover removes "the hassle" of sharing the drive, addressing the 27% of motorists who refuse to switch drivers due to insurance concerns.