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Why Do We Celebrate the Magi? Traditions in Mexico and Their Evolution to Digital Commerce

Summary by El Economista
In Mexico, every 6 January we celebrate the Day of the Magi, a holiday rooted in Catholic culture and in the family life of millions of homes, on a date that commemorates, according to Christian tradition, the moment when the wise men of the Orient Melchor, Gaspar and Baltasar arrived at the portal of Bethlehem to pay homage to the Child Jesus and give him gold, incense and myrrh after following a star.
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In Mexico, every 6 January we celebrate the Day of the Magi, a holiday rooted in Catholic culture and in the family life of millions of homes, on a date that commemorates, according to Christian tradition, the moment when the wise men of the Orient Melchor, Gaspar and Baltasar arrived at the portal of Bethlehem to pay homage to the Child Jesus and give him gold, incense and myrrh after following a star.

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El Economista broke the news in on Saturday, January 3, 2026.
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