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Why Byd Is Focusing on the Niche of Plug-in Hybrids in Europe, a Niche Abandoned by Jeep and Renault?
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After building its European reputation on 100% electric, BYD is now expanding its offensive. The Chinese manufacturer, which in 2025 became the world's leading seller of electric vehicles in front of Tesla, intends to capitalise on another lever of growth: the plug-in hybrid. A strategic choice that comes as some historical players, like Jeep and Renault, have recently reduced the wing on this niche in Europe. Electricity struggles to impose its…
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