Why Build Brand Value?

Why Build Brand Value?

There’s been an increasing amount of industry chatter around brand value, but what is it, how do we measure it and where is its place in the overall business strategy?If you think about a well-known brand, their offerings are generally more highly valued than those of a lesser one due to the familiarity, trust and connection they’ve built with consumers. A strong brand not only influences customer choice and loyalty, but also helps to attract an…