Published 22 days ago • loading... • Updated 22 days ago

Why Beauty and Wellness Brands Are Going Back to School

Summary by WWD

Read how beauty, wellness brands like Bath & Body Works, Ulta, Sephora, Poppi are leveraging college campuses to connect with Gen Z consumers.

Read how beauty, wellness brands like Bath & Body Works, Ulta, Sephora, Poppi are leveraging college campuses to connect with Gen Z consumers.

22 days ago·United States

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WWD broke the news in United States 22 days ago on Tuesday, November 25, 2025.

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Beauty and wellness brands engage Gen Z on campuses through ambassador programs and events, with Poppi reaching 38 million consumers via activations, research shows.