US Edition'Faking Would Be a Terrible Idea and Wouldn't Work' — New Microsoft Gaming Boss Asha Sharma Says Don't Read Too Much Into Her Xbox Play History
Asha Sharma aims to restore player trust and focus on great games after leadership changes, with emphasis on community input and protecting Xbox’s core strengths.
- On Friday, Microsoft announced a leadership shake-up revealing longtime Xbox head Phil Spencer's retirement and naming Asha Sharma as the new CEO, who joins from CoreAI product development.
- With pressure from lagging Xbox sales and a RAM crisis, Sharma's hiring is seen as a reset from former president Sarah Bond's strategy pushing for multi-platform access, which employees disputed.
- After facing online scrutiny, Sharma said her commitment to Xbox rests on three priorities: great games, the return of Xbox, and understanding the future of play, while citing the indie game Firewatch.
- Near-Term milestones include the Game Developers Conference in March and an Xbox Games Showcase later this spring, with Sharma aiming to earn the trust of players and developers.
- Given her AI background, Sharma frames the reinvention of play as a strategic shift, emphasizing she has 'no tolerance for bad AI' in development.
20 Articles
20 Articles
Microsoft Gaming Boss Asha Sharma Assures Followers That She’s Writing Her Own Posts
Asha Sharma’s Xbox play history got more attention than she expected over the weekend and the new Microsoft Gaming boss has some more details about why her account features such a wide variety of games and genres after just a month of activity. “Faking would be a terrible idea and wouldn’t work” Screenshot: Microsoft After Microsoft’s shocking leadership changes were announced late last Friday, the new Microsoft Gaming boss spent the weekend eng…
It's too early to know if the new president of Xbox Gaming will recover the brand; but the fact is that Asha Sharma has premiered with as much excitement as possible.After the hasty departure of Phil Spencer and Sarah Bond, the focus of attention has been on Sharma, without missing alleged "dirty rags" from her past.Of course, her Xbox profile has also been subject to scrutiny, with some doubts that have been attended by the CEO herself.But it s…
While the launch of the next generation Xbox in 2027, fabulous by Lisa Su, fueled a lot of prospects, at Microsoft, last weekend, there was some concrete at the head of the organizational chart. Phil Spencer left his position as CEO of Microsoft Gaming, which he had held since 2014, to the benefit of Asha Sharma...
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