Shakira and Burna Boy, Tyla and Future, Anitta, LISA and Rema have all released theme songs for one event: the 2026 FIFA World Cup. And while the tunes are undeniably banging, two questions keep coming up. Why are there so many World Cup songs? And more importantly, who is footing the bill — is this FIFA’s doing, or are these artists and brands simply riding the World Cup wave the same way companies muscle into Super Bowl halftime coverage? The …
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