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White Rain unveils new specialty haircare collection
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White Rain unveils new specialty haircare collection
ALLEN PARK, Mich. — White Rain, the iconic American personal care brand trusted by families for more than 70 years, is announcing the upcoming launch of a new Specialty Haircare Collection in March. With full details available on whiterain.com, the new 8-product line marks the first look into White Rain’s 2026 brand reinvigoration, reflecting elevated formulas, upgraded packaging, and ingredient-focused benefits designed for today’s value-driven…
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