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While Everyone Uses AI for Their Business and Content Creation, What Is the Secret to Differentiating From the Rest?
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Medellin, Colombia. For decades, marketing agencies charged for access to tools and production capacity. Today a single-person company can generate content strategies, design campaigns, translate materials into five languages and recover abandoned carts on WhatsApp without hiring anyone thanks to artificial intelligence, which reduced the cost of entry to digital marketing and, with it, changed the nature of the competition.
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