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Where do Latinos stand now in Hollywood?
Latinos made up only 1% of lead roles and 3.6% of total cast in 2024, a decline linked to 2023 strikes and less diverse indie films, with hopes for recovery in 2025.
- This year, a UCLA study found Latino representation in top-grossing films nosedived in 2024, with only 1% of leads and 3.6% of total cast members identified as Latino.
- Ram�n attributed the 2024 decline to production delays from the 2023 union strikes and less-diverse independent films, noting a 3.35% drop in domestic box office.
- The 2023 report showed 4.7% of Latino performers in lead roles and 7.2% of total cast in top films, still low compared to about 19% of the U.S. Latino population.
- Ramón says casts on projects such as The Fantastic Four: First Steps and Superman give a reasonable chance 2025 will see improved Latino representation, as the Imagen Awards received more than 400 entries.
- Independent-Sector hiring and youth programs like the Latino Film Institute's Youth Cinema Project are growing, while streaming and cable platforms expand opportunities and advocates urge more Latinos in C-suites.
Insights by Ground AI
11 Articles
11 Articles
Where do Latinos stand now in Hollywood?
By Saida Rodríguez Pagán | Edited by Rodrigo CervantesPedro Pascal in The Last of Us; Diego Luna in Andor; Jenna Ortega in Wednesday; Liza Colón-Zayas in The Bear; John Leguizamo in Leguizamo Does America: these actors are among the most talked-about celebrities in the world today. Clearly their stars are shining brightly, but can they help light the way for the rest of Latino Hollywood?
·Springfield, United States
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Total News Sources11
Leaning Left1Leaning Right0Center7Last UpdatedBias Distribution87% Center
Bias Distribution
- 87% of the sources are Center
87% Center
13%
C 87%
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