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Where are the best Black Friday deals?
WalletHub's analysis of 3,100 deals across 13 major U.S. retailers shows JCPenney offers the highest average discount at 74%, with Costco the lowest at 15%.
- On Friday, WalletHub published its annual ranking of the best places to shop for Black Friday 2025, with JCPenney offering a 74.08% average discount and Costco at 15.08%.
- The analysis calculated average discounts, finding an overall average discount of 37.17% across 13 major U.S. retailers, while JCPenney held the top Black Friday spot four years in a row.
- Belk offered a 72.42% average discount, while Macy's averaged 57.13% and Kohl's 45.39%, rounding out the top five alongside The Home Depot at 35.63%.
- Shoppers can use the site's roundup, updated as Friday nears and into the weekend, which highlights tech deals and bedding deals to guide buying decisions.
- Item-Specific deals include My Protein with 66 off, Amazon at 55% off, and Target bedding up to 40% through Saturday.
Insights by Ground AI
14 Articles
14 Articles
Coverage Details
Total News Sources14
Leaning Left2Leaning Right1Center11Last UpdatedBias Distribution79% Center
Bias Distribution
- 79% of the sources are Center
79% Center
14%
C 79%
Factuality
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