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Youth Alcohol Cravings May Rise While Scrolling Social Media, Study Suggests

Summary by MedPage Today
(MedPage Today) -- For young adults, seeing alcohol-related social media content translated to greater desire to drink alcohol, especially when coming from lifestyle influencers whom they saw as highly credible, found a randomized trial. Among...

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When young adults watch others drinking on social media, they themselves feel like drinking, a new study shows. Researchers warn against subtle influence.

·Germany
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The effect was particularly strong in people who considered the influencers trustworthy and credible.

·Vienna, Austria
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An image from the bar at Instagram or with wine glass at Tiktok: influencers who show up during alcohol consumption awaken the desire for young adults to grab the glass themselves. Experts warn against such content.

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A glass of wine in the story, a drink while cooking on TikTok: According to a study, such content by influencers has an influence on how often young adults want to pour themselves a glass.

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Here you will find information on the topic "Studies". Read now "How Instagram and Co. boost the desire to drink."

·Germany
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scimex.org broke the news in on Monday, February 23, 2026.
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