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When Displays Become Interfaces: Pioneering Human-Centered Experiences in the SDV Era
LG Electronics' Shy Tech displays appear only when needed, reducing driver distraction and cognitive load with context-aware, software-driven technology in software-defined vehicles.
- Recently, LG Electronics unveiled Shy Tech, a philosophy that keeps displays physically and visually reserved in software-defined vehicles using the Dual Mode 24.6-inch Glass OLED Pop-Up Display.
- With more vehicle functions moving to code, software-defined vehicles enable evolving software that makes the display the primary interface for software, hardware and human behavior.
- Using a system-level design, LG integrates mechanical design and display hardware with intelligent software for Bendable Moving Display screens that adapt to driving conditions.
- Aiming to balance engagement and safety, LG says Shy Tech makes displays appear only when needed to minimize visual noise, creating calmer vehicle interiors and reducing drivers' cognitive load.
- LG positions these displays within a platform mindset, combining scalability and software readiness as Emerson Kim, VP & Division Leader of Display Development, LG Vehicle Solution Company, received the 2026 MotorTrend SDV Innovator Award recognizing their production-ready solutions for OEMs.
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Total News Sources90
Leaning Left7Leaning Right3Center38Last UpdatedBias Distribution79% Center
Bias Distribution
- 79% of the sources are Center
79% Center
15%
C 79%
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