WhatsApp Launches a Subscription Tier With Bonus Features
- Meta is testing WhatsApp Plus, a paid subscription offering cosmetic upgrades including 18 chat themes, 14 custom icons, 10 exclusive ringtones, and the ability to pin up to 20 chats instead of three.
- Facing $115 to $135 billion in annual AI infrastructure spending, Meta is diversifying revenue streams as advertising accounts for more than 95% of its $201 billion annual revenue.
- Pricing follows a purchasing-power-adjusted model: EUR 2.49 in Europe, roughly $1.60 in Mexico, and $0.82 in Pakistan, deliberately undercutting Telegram Premium at $4.99 monthly and Snapchat+ at $4.
- By offering optional cosmetic features, WhatsApp Plus sidesteps the 'pay or consent' violations the European Commission found in July 2024 under the Digital Markets Act.
- Future subscription tiers are likely to incorporate AI features powered by Manus and Muse Spark, moving beyond cosmetic upgrades to include higher AI generation limits and agentic tools.
52 Articles
52 Articles
Meta starts WhatsApp Plus: The payment subscription brings exclusive stickers, 18 color themes and 14 app icons. The rollout runs in the Android beta for 2.49 euros per month.
WhatsApp will probably soon be charged – at least in part: If you don't want to see advertising, you should pay around 4 euros a month. WhatsApp Plus costs 2.49 euros.
The payment version Whatsapp Plus is played out step by step, brings premium ringtones and fixes up to 20 chats
WhatsApp Testing Paid 'Plus' Subscription Tier – Here's What's Included
WhatsApp has started testing a paid subscription tier called WhatsApp Plus, which adds a set of personalization options on top of the standard messaging experience, according to WABetaInfo. The paid plan Meta is testing appears to be geared towards hardcore users who spend a lot of time in the app: subscribers get access to premium sticker packs with fullscreen overlay animations (visible to recipients without the plan), optional accent colors t…
Premium WhatsApp? New subscription plan quietly rolls out
For years, WhatsApp has been simple: download it, use it, and never pay a cent. That might be starting to change. Meta Platforms is quietly testing a new paid subscription for WhatsApp, signalling a possible shift for one of South Africa’s most widely used apps. A paid WhatsApp version – but with a twist The new tier, called WhatsApp Plus, has appeared in early Android test versions and is already listed in the app’s official help pages, Tech Ce…
Coverage Details
Bias Distribution
- 38% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
