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What's the Difference Between "Moist" and "Sticky"? We Asked Professor Masaki Sakamoto, an Onomatopoeia Researcher, About the "Power of Words" to Be Used in Cosmetic Development - WWDJAPAN - Latest Fashion & Beauty News
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The cosmetics industry frequently uses onomatopoeia such as "moist," "smooth," and "plump" in its PR and product descriptions. However, the fact that similar words can give different impressions to people, and their relationship to consumer product evaluations, is not widely known. Such words […] The post What's the difference between "moist" and "sticky"? An interview with Professor Masaki Sakamoto, an onomatopoeia researcher, on how to utilize…
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