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What year is this? NASCAR's All-Star prize remains stuck at $1 million 23 years after launch
Drivers say the $1 million All-Star winner’s purse should rise after staying unchanged since 2003, with inflation cutting its value to about $1.8 million.
NASCAR drivers are pushing for a larger winner's purse ahead of Sunday's All-Star race at Dover Motor Speedway, where competitors have raced for the same $1 million prize since 2003.
Adjusted for inflation, the 2003 prize would be worth about $1.8 million today, while drivers argue a $7.7 billion TV deal through 2031 demonstrates NASCAR can afford higher payouts.
2023 NASCAR champion Ryan Blaney called the payday "nice," while Chase Elliott, NASCAR's most popular driver, said it would be "awesome to make that number bigger" given the sport's evolution.
Speedway Motorsports, which owns the Delaware track, said through a spokesman it was unaware of any immediate plans to raise the winner's purse, keeping the payout unchanged.
The All-Star event features a 36-driver field for opening segments, narrowing to a final 200-lap segment consisting of 26 drivers competing for the prize.