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What will college football look like in 10 years? Massive changes loom

The first major weekend of college football in 2025 showed Ohio State and Florida State entering the win column as schools begin directly paying athletes under new revenue-sharing rules effective July 1.
These developments come in the wake of a $2.8 billion antitrust agreement involving the NCAA, which requires schools to share revenue directly with athletes and establishes media rights contracts that influence the financial structure of college sports.
Media deals, including ESPN's $7.8 billion College Football Playoff contract and lucrative SEC and Big Ten agreements starting in 2026, fund the changes while investment groups propose an NFL-style league to increase payouts.
Big Ten Commissioner Tony Petitti noted most Power Four schedules—about 80%—feature league or other Power Four games, saying existing conferences can manage plans internally, while attorney Jeffrey Kessler said change remains inevitable, with players benefiting most.
These developments suggest college football will evolve with increased athlete compensation and potential restructuring, driven by growing media revenues and investor interest despite some resistance to private equity involvement.

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What will college football look like in 10 years? Massive changes loom

The first big weekend of college football is over, and teams are adjusting to a new era where schools pay athletes and aim for playoffs instead of just bowl games.

2 days ago·United States

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