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What the Hollywood awards season can mean for an Australian designer

Australian fashion labels leverage Hollywood red carpets and stylists to boost sales and global profiles, with some gowns generating millions in media impact value, data shows.

For fashion designer Alex Perry, the annual Hollywood awards season is like the footy grand final, Wimbledon and the Olympics all rolled into one.

Bias Distribution

  • 67% of the sources lean Left
67% Left

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Sydney Morning Herald broke the news in Sydney, Australia on Friday, November 28, 2025.
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