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What SMB owners can learn from the Buc-ee's trademark lawsuits

Summary by asbn.com
Buc-ee’s has filed federal trademark lawsuits against more than a dozen small businesses in recent years, including cases involving cartoon animal mascots the chain says too closely resemble its own beaver logo. Its latest target is Beaver’s Mini Mart, a single-location convenience store in Beavercreek, Ohio, that has reportedly operated under that name since 2019. The lawsuit, filed July 28, has drawn public backlash, with Ohio’s governor calli…

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asbn.com broke the news on Thursday, August 13, 2026.
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