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What is looksmaxxing? A therapist explains the TikTok trend and what it means for young men's mental health
Looksmaxxing is the practice of trying to maximize physical attractiveness through behavioral, cosmetic, or surgical changes.
Looksmaxxing has moved from fringe message boards to mainstream TikTok and Instagram, where many young men seemingly have made it a daily ritual.
A 2025 review in Facial Plastic Surgery & Aesthetic Medicine states that looksmaxxing content often reduces beauty to mathematical symmetry and can cultivate a distorted body schema resembling body dysmorphic disorder.
A 2025 review in The Lancet Child & Adolescent Health found adolescent boys and young men vulnerable to muscle dysmorphia and other body image disorders as appearance-focused content saturates their feeds.