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"Stone Cold" Steve Austin Celebrates 3:16 Day by Talking Past and Present Day WWE

The iconic 'Austin 3:16' promo launched Stone Cold Steve Austin to superstardom and turned merchandise into a top seller, marking 30 years of lasting cultural impact.

WWE Superstar, "Stone Cold" Steve Austin, pulled back the curtain and tackled some new topics about pro wrestling in this Takedown on SI 3:16 Day interview.

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Every March 16th, the wrestling community celebrates 3:16 Day, a date directly linked to Stone Cold Steve Austin, a WWE legend. The reason is simple: in the date format used in the United States, March 16th is written 3/16, an immediate allusion to the famous catchphrase "Austin 3:16," one of the most iconic lines in wrestling history. The origin of this reference dates back to June 23, 1996, when Steve Austin won the King of the Ring tournament…

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Sports Illustrated broke the news in New York, United States on Monday, March 16, 2026.
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