What Happened to the Threads App Logo and Identity (And Why It Keeps Shifting) - Lilach Bullock

Threads has a VR app now

Meta has launched a Threads app for Meta Quest VR headsets, the company announced on Tuesday. The launch follows Meta bringing the app to its Ray-Ban Display AR glasses last month and the recent news that the platform has crossed 500 million monthly active users. It seems like a pretty full-featured app. Meta says that with the Threads VR app, you can do things like browse feeds, make posts, like and reply to posts, visit profiles, search, and w…

What Happened to the Threads App Logo and Identity (And Why It Keeps Shifting) - Lilach Bullock

The short version: the Threads logo has barely changed on the surface since it launched in July 2023, but the identity behind it has shifted at least three times as Meta figured out what the app is for. If you run a business account there, the confusion you've felt about "is this Twitter, is this Instagram, is this its own thing" isn't in your head. Meta hasn't decided either. The launch that broke sign-up records Threads went live on 5 July 202…