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What Dolly Parton can teach brands about finding themselves (and owning it)
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What Dolly Parton can teach brands about finding themselves (and owning it)
Dollywood - Joseph Hendrickson / stock.adobe.com When it comes to brand clarity, Dolly Parton might just be the wisest strategist of them all. In this guest piece, Jamie Williams, managing partner at isobel, explores why the smartest brands – like Dolly – know exactly who they are, say it loud, and do it on purpose. Dolly Parton gives pretty smart advice. For people, and for brands. Because if you want long-term success, not just short-term spik…
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