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Wendy's Closes US Restaurants and Focuses on Value to Turn Around Falling Sales
Wendy’s plans to close 5%–6% of U.S. locations in early 2026 and expand its value menu with $4 to $8 price tiers to attract budget-conscious consumers, CEO said.
- On Friday, Wendy's, the fast-food company, said it will close several hundred U.S. restaurants and focus on value after a weaker-than-expected quarter.
- Rising pressure from falling sales prompted Wendy's, with U.S. same-store sales dropping 11.3% and revenue falling 5.5% to $543 million, the company said.
- Wendy's said it has closed 28 units in the fourth quarter, ended 2025 with 5,969 U.S. locations, and expects to shutter 298 to 358 locations this year.
- Investors reacted as Wendy's shares rose nearly 5% Friday and the company forecast global systemwide sales to be flat this year, expressing confidence in U.S. turnaround plans and international growth.
- In January, Wendy's rolled out Biggie Deals with $4 Biggie Bites, $6 Biggie Bags and an $8 Biggie Bundle as Cook said they will focus on everyday value and new chicken sandwiches this year under Project Fresh.
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131 Articles
131 Articles
Fox 10 Phoenix+6 Reposted by 6 other sources
Wendy's to close hundreds of restaurants as company looks to focus on value to boost sales
Wendy’s announced plans to close hundreds of underperforming U.S. restaurants as part of a broader turnaround effort aimed at reviving sales and restoring customer trust.
Coverage Details
Total News Sources131
Leaning Left17Leaning Right7Center93Last UpdatedBias Distribution79% Center
Bias Distribution
- 79% of the sources are Center
79% Center
15%
C 79%
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