US EditionWendy's Closes US Restaurants and Focuses on Value to Turn Around Falling Sales
Wendy's plans to close about 5%–6% of its U.S. stores, focusing on value menus after same-store sales dropped 11.3% in Q4 2025, the steepest decline in six years.
- On Friday, Wendy's, the fast-food company, said it will close several hundred U.S. restaurants and focus on value after a weaker-than-expected quarter.
- Rising pressure from falling sales prompted Wendy's, with U.S. same-store sales dropping 11.3% and revenue falling 5.5% to $543 million, the company said.
- Wendy's said it has closed 28 units in the fourth quarter, ended 2025 with 5,969 U.S. locations, and expects to shutter 298 to 358 locations this year.
- Investors reacted as Wendy's shares rose nearly 5% Friday and the company forecast global systemwide sales to be flat this year, expressing confidence in U.S. turnaround plans and international growth.
- In January, Wendy's rolled out Biggie Deals with $4 Biggie Bites, $6 Biggie Bags and an $8 Biggie Bundle as Cook said they will focus on everyday value and new chicken sandwiches this year under Project Fresh.
86 Articles
86 Articles
You'll Have to Look Harder for a Frosty Now
Wendy's is closing several hundred US restaurants and increasing its focus on value after a weaker-than-expected fourth quarter. The company, based in Dublin, Ohio, said Friday that its global same-store sales, or sales at locations open at least a year, fell 10% in the October-December period, per the AP . That...
Wendy’s Massive Retrenchment: Inside the Fast-Food Giant’s Plan to Close Hundreds of U.S. Restaurants
Wendy's plans to close 400 to 500 U.S. restaurants as part of a major portfolio optimization, targeting underperforming locations while investing in modernized formats, digital ordering, and strategic new builds in higher-growth markets amid industry-wide cost pressures.
By Auzinea Bacon, CNN - Wendy's announced Friday that it plans to close between 5% and 6% of its restaurants during the first half of the year. The closures are part of a previously announced restructuring plan, which the fast-food chain said in November would include closing hundreds of restaurants. Twenty-eight locations closed during the fourth quarter as part of the plan, said interim CEO Ken Cook during the company's earnings call. Wendy's …
Wendy's to close hundreds of U.S. restaurants amid declining traffic and rising costs
Wendy's plans to close 5-6% of its U.S. locations as part of a restructuring effort to enhance profitability. The strategy focuses on replacing underperforming outlets with newer, technologically advanced restaurants to improve sales and customer engagement amid a competitive fast-food environment.
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