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Week of April 20 Morning News Ratings: GMA Shrinks Today's Demo Lead
Good Morning America narrowed Today’s lead in the Adults 25-54 demo as both shows posted gains, while Today stayed first in total viewers with 2.996 million.
- NBC News' Today remained the top-rated morning show for the week of April 20, 2026, averaging 2.996 million total viewers and 639,000 in the A25-54 demographic.
- ABC News' Good Morning America followed closely with 2.924 million total viewers and 508,000 in the demo, narrowing the gap to just 72,000 viewers separating the two broadcasts.
- Compared to the same week in 2025, Today grew 17 percent in total viewers and 5 percent in the demo, while GMA saw gains of 10 percent and 9 percent, respectively.
- Meanwhile, CBS News' CBS Mornings averaged 1.756 million total viewers and 310,000 in the A25-54 demo, marking the only morning show with year-over-year declines of 7 percent and 1 percent.
- All three major networks—NBC News, ABC News, and CBS News—registered positive week-to-week movement in the advertiser-coveted A25-54 demographic despite differing year-over-year trajectories.
Insights by Ground AI
22 Articles
22 Articles
Coverage Details
Total News Sources22
Leaning Left4Leaning Right5Center7Last UpdatedBias Distribution44% Center
Bias Distribution
- 44% of the sources are Center
44% Center
L 25%
C 44%
R 31%
Factuality
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